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CERA

CERA - Cera Sanitaryware Ltd. Share Price

Consumer Durables

6158.50-21.00(-0.34%)
Market Open as of Sep 29, 2025, 15:30 IST

Valuation

Market Cap7.94 kCr
Price/Earnings (Trailing)32.35
Price/Sales (Trailing)3.95
EV/EBITDA22.2
Price/Free Cashflow85.12
MarketCap/EBT25.69
Enterprise Value7.95 kCr

Fundamentals

Revenue (TTM)2.01 kCr
Rev. Growth (Yr)5.7%
Earnings (TTM)248.3 Cr
Earnings Growth (Yr)-0.90%

Profitability

Operating Margin15%
EBT Margin15%
Return on Equity18.15%
Return on Assets13.33%
Free Cashflow Yield1.17%

Price to Sales Ratio

Latest reported: 4

Revenue (Last 12 mths)

Latest reported: 2 kCr

Net Income (Last 12 mths)

Latest reported: 248 Cr

Growth & Returns

Price Change 1W-2.3%
Price Change 1M-2.4%
Price Change 6M7.4%
Price Change 1Y-24.2%
3Y Cumulative Return4.3%
5Y Cumulative Return21.5%
7Y Cumulative Return13.9%
10Y Cumulative Return12.2%

Cash Flow & Liquidity

Cash Flow from Investing (TTM)126.63 Cr
Cash Flow from Operations (TTM)122.02 Cr
Cash Flow from Financing (TTM)-260.08 Cr
Cash & Equivalents9.57 Cr
Free Cash Flow (TTM)93.32 Cr
Free Cash Flow/Share (TTM)72.35

Balance Sheet

Total Assets1.86 kCr
Total Liabilities494.65 Cr
Shareholder Equity1.37 kCr
Current Assets1.42 kCr
Current Liabilities371.17 Cr
Net PPE396.54 Cr
Inventory410.46 Cr
Goodwill0.00

Capital Structure & Leverage

Debt Ratio0.01
Debt/Equity0.01
Interest Coverage38.85
Interest/Cashflow Ops16.73

Dividend & Shareholder Returns

Dividend/Share (TTM)65
Dividend Yield1.06%
Buy Backs (1Y)-0.80%
Shares Dilution (3Y)-0.80%
Pros

Size: Market Cap wise it is among the top 20% companies of india.

Balance Sheet: Strong Balance Sheet.

Profitability: Recent profitability of 12% is a good sign.

Buy Backs: Company has bought back it's stock in the past which is a good thing.

Cons

Technicals: SharesGuru indicator is Bearish.

Momentum: Stock is suffering a negative price momentum. Stock is down -2.4% in last 30 days.

Past Returns: In past three years, the stock has provided 4.3% return compared to 11.2% by NIFTY 50.

Smart Money: Smart money looks to be reducing their stake in the stock.

The Good, Bad and Ugly
Growth
Measures how quickly a company is expanding through metrics like revenue growth, earnings growth, and cash flow growth over time. Strong growth can indicate future potential.
Profitability
Shows how efficiently a company turns business activities into profit, using metrics like profit margins, return on equity (ROE), and return on assets (ROA).
Size
Indicates the company's market presence through metrics like market capitalization, total assets, and revenue. Size can influence stability and market influence.
Dilution Rank
Tracks how much the company's shares have increased or decreased over time. Lower dilution means existing shareholders maintain stronger ownership stakes.
Balance Sheet
Evaluates the company's financial health by analyzing assets, debts, and equity. A strong balance sheet indicates financial stability and flexibility.
Momentum
Measures the strength and speed of price movements, showing whether the stock is gaining or losing market favor over different time periods.
Technicals
Analyzes price patterns, trading volumes, and other market indicators to identify potential trading opportunities and market trends.
Smart Money
Tracks the investment activities of institutional investors, hedge funds, and other large financial players who often have deep research capabilities.
Insider Trading
Monitors buying and selling of company shares by executives, directors, and other insiders who may have unique insights into the company's prospects.

Investor Care

Dividend Yield1.06%
Dividend/Share (TTM)65
Buy Backs (1Y)-0.80%
Earnings/Share (TTM)190.38

Financial Health

Current Ratio3.82
Debt/Equity0.01

Technical Indicators

RSI (14d)31.83
RSI (5d)34.61
RSI (21d)46.02
MACD SignalSell
Stochastic Oscillator SignalHold
Grufity SignalSell
RSI SignalHold
RSI5 SignalHold
RSI21 SignalHold
SMA 5 SignalSell
SMA 10 SignalSell
SMA 20 SignalSell
SMA 50 SignalSell
SMA 100 SignalSell

Summary of Latest Earnings Report from Cera Sanitaryware

Summary of Cera Sanitaryware's latest earnings call, featuring management's outlook on business performance, financial results, and analyst Q&A sessions that highlight key strategic initiatives and market challenges.

Last updated:

Management provided an optimistic outlook during the Q1 FY26 earnings conference call, emphasizing both stability amid challenging market conditions and strategic growth initiatives.

Key points from the management's outlook include:

  1. Stable Performance: Despite continued softness in consumer demand, particularly in the sanitaryware segment, the company reported a stable performance. The Faucetware segment saw a notable year-on-year growth of 13.4%.

  2. Revenue and Financial Performance: Revenue from operations for Q1 FY26 stood at Rs. 419 crore, marking a 5.4% increase compared to Rs. 398 crore in Q1 FY25. EBITDA remained stable at Rs. 72 crore with a slight EBITDA margin decline to 16.4% from 17.5% due to inflation-related cost increases.

  3. Capex and Future Growth: The total capital expenditure for FY26 is planned at Rs. 23 crore aimed at maintenance and strategic brand expansion. The expectation is for a recovery in demand to enhance long-term growth.

  4. Product Launches: Management highlighted the launch of the Senator brand targeting the premium segment and POLIPLUZ, which will cater to the aspirational market in tier 4 cities and villages. Early expectations for POLIPLUZ project revenues stand between Rs. 25 crore to Rs. 30 crore within six months of operations.

  5. Market Recovery Signs: Management noted anticipated signs of recovery starting in the second half of FY26, supported by favorable macroeconomic trends and improvements in liquidity and customer sentiment.

  6. Long-Term Industry Prospects: While short-term demand remains uncertain, the long-term outlook for the sanitaryware industry is expected to improve due to ongoing urban redevelopment and infrastructure initiatives.

  7. Guidance Maintenance: The company maintains its earlier guidance to outperform market growth by 6%-7%, acknowledging that while growth may be uneven in the near term, strategic investments will position CERA favorably to capitalize on future market improvements.

Overall, the management conveyed confidence in their strategies to enhance brand equity, diversify the product portfolio, and strengthen market presence amidst a challenging environment.

Last updated:

Questions and Answers from Cera Sanitaryware Limited Q1 FY26 Earnings Conference Call

Q1: Can you help us understand how project sales will trend in the near future? What margins typically apply, and which micro-markets are growing?
A1: We reported a 32% YoY growth in our project bank, with positive trends expected to continue. Project sales are influenced by improved liquidity and a flourishing real estate sector, and we foresee them contributing more to our revenues over time. However, project margins are generally 6%-7% lower than retail due to greater discounts required.


Q2: Can you elaborate on POLIPLUZ's pricing strategy, outsourcing mix, and expected SKUs?
A2: POLIPLUZ aims to cater to tier 3 and 4 markets. Brass products are priced midway between PTMT and CERA offerings to entice customers. Initially, the emphasis is on small replacement items. Expected EBITDA margins are between 24%-25%, with a target revenue of Rs. 25-30 crore in FY26 from POLIPLUZ.


Q3: What is the guidance on achieving Rs. 2,900 crore by March 2027? Are you maintaining this?
A3: We remain focused on our target despite market challenges. Although we expect growth to be less than initially projected, signs of recovery in the latter half of FY26 give us confidence that we can still achieve outperformance of 6%-7% against the market.


Q4: For the last quarter, how much was spent on advertising?
A4: We spent Rs. 9.3 crore on advertising this quarter compared to Rs. 11.4 crore last year. The decrease is due to planned promotional activities being scheduled for Q2 and Q3 instead.


Q5: Can you clarify the margin outlook given the projected growth in project sales?
A5: While project sales are growing, we anticipate maintaining margins at 15%-17% over the next 2"“3 years. Despite project sales having lower margins, we will manage costs effectively to uphold overall profitability.


Q6: What competition threats are you currently experiencing? Are you losing market share?
A6: We haven't lost market share but have held steady while competitors push for volume via discounts. Our strategy focuses on maintaining margins and volume, which we believe will stabilize as market conditions improve.


Q7: Can you share the sales figures and growth for each segment in Q1 FY26?
A7: In Q1 FY26, sanitaryware generated Rs. 208.67 crore, faucetware Rs. 161.85 crore, wellness Rs. 6.29 crore, and tiles Rs. 42.61 crore. The corresponding sales in Q1 FY25 were Rs. 209.23 crore, Rs. 142.70 crore, Rs. 5.49 crore, and Rs. 40.59 crore respectively.


Q8: What is the status of your Greenfield expansion for sanitaryware?
A8: We have completed land acquisition for the Greenfield project, but construction has not yet started. We plan to assess the market conditions by year end before making further decisions.


These excerpts summarize the major queries and insightful responses provided during the earnings call, outlining the company's strategic direction and performance metrics.

Share Holdings

Understand Cera Sanitaryware ownership landscape with insights into key distribution patterns, offering investors a clear view of stakeholder dynamics.

Holding Pattern

Share Holding Details

Shareholder NameHolding %
VIKRAM INVESTMENT COMPANY PRIVATE LIMITED22.27%
SMITI SOMANY10.3%
NALANDA INDIA EQUITY FUND LIMITED9.57%
VIKRAM SOMANY7.26%
REKHA COMMERCIAL PRIVATE LIMITED4.09%
TRISURE PROMOTIONS & TRADINGS PRIVATE LIMITED3.72%
HSBC SMALL CAP FUND2.63%
DEEPSHIKHA KHAITAN2.6%
SUVINAY TRADING & INVESTMENT CO. LTD.2.48%
CANARA ROBECO MUTUAL FUND A/C - SMALL CAP, MULTI CAP AND CONSERVATIVE HYBRID FUND2.28%
SAJAN KUMAR PASARI1.82%
POOJA JAIN SOMANY1.55%
GOVERNMENT OF SINGAPORE1.36%
HDFC LIFE INSURANCE COMPANY LIMITED1.18%
MADHUSUDAN INDUSTRIES LIMITED0.14%

Overall Distribution

Distribution across major stakeholders

Ownership Distribution

Distribution across major institutional holders

Is Cera Sanitaryware Better than it's peers?

Detailed comparison of Cera Sanitaryware against industry peers, highlighting key financial metrics, valuation ratios, and performance indicators to provide competitive context within the sector.

Ticker
Name
Mkt Cap
Revenue
Price %, 1M
Returns, 1Y
P/E
P/S
Rev 1-Yr
Inc 1-Yr
KAJARIACERKajaria Ceramics18.52 kCr4.71 kCr-3.80%-21.20%59.13.93--
SOMANYCERASomany Ceramics1.87 kCr2.69 kCr-0.60%-35.10%32.080.69--
HSILHemant Surgical Industries892.72 Cr--4.30%-10.70%111.05---
ORIENTBELLOrient Bell427.26 Cr666.78 Cr-1.50%-20.80%98.950.64--

Sector Comparison: CERA vs Consumer Durables

Comprehensive comparison against sector averages

Comparative Metrics

CERA metrics compared to Consumer

CategoryCERAConsumer
PE32.4662.32
PS3.961.50
Growth5.1 %49.1 %
33% metrics above sector average

Performance Comparison

CERA vs Consumer (2021 - 2025)

CERA is underperforming relative to the broader Consumer sector and has declined by 20.1% compared to the previous year.

Key Insights
  • 1. CERA is NOT among the Top 10 largest companies in Consumer Durables.
  • 2. The company holds a market share of 0.2% in Consumer Durables.
  • 3. In last one year, the company has had a below average growth that other Consumer Durables companies.

Income Statement for Cera Sanitaryware

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Standalone figures (in Rs. Crores) /

Balance Sheet for Cera Sanitaryware

Consolidated figures (in Rs. Crores) /
Standalone figures (in Rs. Crores) /

Cash Flow for Cera Sanitaryware

Consolidated figures (in Rs. Crores) /
Standalone figures (in Rs. Crores) /

What does Cera Sanitaryware Ltd. do?

Cera Sanitaryware Limited provides sanitary ware and faucet ware products in India. The company offers sanitaryware comprising EWC's, wash basins, urinals, cisterns, squatting pans, and special need accessories. It also offers faucets, showers, auxiliaries, health faucets, and bath accessories. In addition, the company provides standing bath tub, air and water massage bath tub, drop-in bath tub, shower rooms and bath tubs, shower partitions and panels, mirrors, and bath tub accessories. Further, it offers glazed, polished, ceramic wall and floor tiles; elevation and parking tiles, and slabs. The company exports its products. Cera Sanitaryware Limited was founded in 1980 and is based in Ahmedabad, India.

Industry Group:Consumer Durables
Employees:2,510
Website:www.cera-india.com