Consumer Durables
Valuation | |
|---|---|
| Market Cap | 6.57 kCr |
| Price/Earnings (Trailing) | 26.77 |
| Price/Sales (Trailing) | 3.27 |
| EV/EBITDA | 18.36 |
| Price/Free Cashflow | 83.38 |
| MarketCap/EBT | 21.26 |
| Enterprise Value | 6.57 kCr |
Fundamentals | |
|---|---|
Growth & Returns | |
|---|---|
| Price Change 1W | 1.2% |
| Price Change 1M | -4.5% |
| Price Change 6M | -22.3% |
| Price Change 1Y | -24.1% |
| 3Y Cumulative Return | -1.7% |
| 5Y Cumulative Return | 7.9% |
| 7Y Cumulative Return | 10.8% |
| 10Y Cumulative Return | 11.1% |
| Revenue (TTM) |
| 2.01 kCr |
| Rev. Growth (Yr) | 5.7% |
| Earnings (TTM) | 248.3 Cr |
| Earnings Growth (Yr) | -0.90% |
Profitability | |
|---|---|
| Operating Margin | 15% |
| EBT Margin | 15% |
| Return on Equity | 18.15% |
| Return on Assets | 13.33% |
| Free Cashflow Yield | 1.2% |
Cash Flow & Liquidity |
|---|
| Cash Flow from Investing (TTM) | 126.63 Cr |
| Cash Flow from Operations (TTM) | 122.02 Cr |
| Cash Flow from Financing (TTM) | -260.08 Cr |
| Free Cash Flow (TTM) | 93.32 Cr |
| Free Cash Flow/Share (TTM) | 72.35 |
Balance Sheet | |
|---|---|
| Total Assets | 1.86 kCr |
| Total Liabilities | 494.65 Cr |
| Shareholder Equity | 1.37 kCr |
Capital Structure & Leverage | |
|---|---|
| Debt Ratio | 0.01 |
| Debt/Equity | 0.01 |
| Interest Coverage | 38.85 |
| Interest/Cashflow Ops | 16.73 |
Dividend & Shareholder Returns | |
|---|---|
| Dividend/Share (TTM) | 65 |
| Dividend Yield | 1.28% |
| Shares Dilution (1Y) | 0.00% |
| Shares Dilution (3Y) | -0.80% |
Balance Sheet: Strong Balance Sheet.
Size: Market Cap wise it is among the top 20% companies of india.
Profitability: Recent profitability of 12% is a good sign.
Buy Backs: Company has bought back it's stock in the past which is a good thing.
Smart Money: Smart money is losing interest in the stock.
Technicals: SharesGuru indicator is Bearish.
Momentum: Stock has a weak negative price momentum.
Past Returns: Underperforming stock! In past three years, the stock has provided -1.7% return compared to 12.8% by NIFTY 50.
Insider Trading: Significant insider selling noticed recently.
Balance Sheet: Strong Balance Sheet.
Size: Market Cap wise it is among the top 20% companies of india.
Profitability: Recent profitability of 12% is a good sign.
Buy Backs: Company has bought back it's stock in the past which is a good thing.
Smart Money: Smart money is losing interest in the stock.
Technicals: SharesGuru indicator is Bearish.
Momentum: Stock has a weak negative price momentum.
Past Returns: Underperforming stock! In past three years, the stock has provided -1.7% return compared to 12.8% by NIFTY 50.
Insider Trading: Significant insider selling noticed recently.
Investor Care | |
|---|---|
| Dividend Yield | 1.28% |
| Dividend/Share (TTM) | 65 |
| Shares Dilution (1Y) | 0.00% |
| Earnings/Share (TTM) | 190.38 |
Financial Health | |
|---|---|
| Current Ratio | 3.82 |
| Debt/Equity | 0.01 |
Technical Indicators | |
|---|---|
| RSI (14d) | 38.48 |
| RSI (5d) | 45.35 |
| RSI (21d) | 42.27 |
| MACD Signal | Sell |
| Stochastic Oscillator Signal | Hold |
| SharesGuru Signal | Sell |
| RSI Signal | Hold |
| RSI5 Signal | Hold |
| RSI21 Signal | Hold |
| SMA 5 Signal | Buy |
| SMA 10 Signal |
Summary of Cera Sanitaryware's latest earnings call, featuring management's outlook on business performance, financial results, and analyst Q&A sessions that highlight key strategic initiatives and market challenges.
Cera Sanitaryware Limited's management provided an optimistic outlook during the Q2 FY '26 earnings conference call, projecting a full-year revenue growth of 7% to 8%. They anticipate an improvement in performance during the second half of the fiscal year, targeting a growth rate of 10% to 12% for that period, following a modest 2.2% growth in H1 FY '26.
Key forward-looking points highlighted by management include:
Retail Recovery: The company expects demand trends to improve due to stabilizing interest rates, government spending on housing and infrastructure, and the recently implemented GST changes. This is anticipated to positively impact retail sales, which have been subdued.
Segment Performance: The sanitaryware segment saw a year-over-year growth of 1.4%, while faucetware revenue declined by 3.5%. Despite this, the management expects faucetware to recover, projecting an overall revenue growth of 8% to 10% for that segment.
Project Sales: The business-to-business (B2B) segment contributed significantly, accounting for 39% of the topline in Q2 FY '26, reflecting ongoing order inflows from the real estate sector.
Brand Expansion and Innovation: Cera aims to extend its premium brand Senator to 45-50 stores by FY '26, with 28 already operational. The Polipluz brand is targeting distribution through 100 distributors and 2,000 dealers by March 2026. Combined, both brands are expected to contribute INR 40 crore to INR 45 crore in revenue in H2 FY '26.
Cost Management: The management emphasized their commitment to operational efficiencies and ongoing cost optimization initiatives, which are aimed at maintaining margins in a mixed demand environment. The targeted EBITDA margin remains in the range of 14.5% to 15% for the full year.
In summary, while Cera Sanitaryware acknowledges the current retail softness, they remain focused on strategic initiatives and anticipate an eventual market recovery, strengthened by their efforts in brand segmentation and expansion.
Understand Cera Sanitaryware ownership landscape with insights into key distribution patterns, offering investors a clear view of stakeholder dynamics.
| Shareholder Name | Holding % |
|---|---|
| VIKRAM INVESTMENT COMPANY PRIVATE LIMITED | 22.27% |
| SMITI SOMANY | 10.3% |
| NALANDA INDIA EQUITY FUND LIMITED | 9.57% |
| VIKRAM SOMANY | 7.26% |
| REKHA COMMERCIAL PRIVATE LIMITED | 4.09% |
| TRISURE PROMOTIONS & TRADINGS PRIVATE LIMITED | 3.72% |
| CANARA ROBECO MUTUAL FUND A/C CANARA ROBECO SMALL CAP, MULTI CAP AND CONSERVATIVE HYBRID FUND |
Detailed comparison of Cera Sanitaryware against industry peers, highlighting key financial metrics, valuation ratios, and performance indicators to provide competitive context within the sector.
Ticker | Name | Mkt Cap | Revenue | Price %, 1M | Returns, 1Y | P/E | P/S | Rev 1-Yr | Inc 1-Yr |
|---|---|---|---|---|---|---|---|---|---|
| KAJARIACER | Kajaria Ceramics | 14.37 kCr | 4.73 kCr | -6.80% | -9.30% | 38.61 | 3.04 | - | - |
| SOMANYCERA | Somany Ceramics | 1.67 kCr |
Comprehensive comparison against sector averages
CERA metrics compared to Consumer
| Category | CERA | Consumer |
|---|---|---|
| PE | 26.77 | 51.54 |
| PS | 3.27 | 1.43 |
| Growth | 5.1 % | 29 % |
Cera Sanitaryware Limited provides sanitary ware and faucet ware products in India. The company offers sanitaryware comprising EWC's, wash basins, urinals, cisterns, squatting pans, and special need accessories. It also offers faucets, showers, auxiliaries, health faucets, and bath accessories. In addition, the company provides standing bath tub, air and water massage bath tub, drop-in bath tub, shower rooms and bath tubs, shower partitions and panels, mirrors, and bath tub accessories. Further, it offers glazed, polished, ceramic wall and floor tiles; elevation and parking tiles, and slabs. The company exports its products. Cera Sanitaryware Limited was founded in 1980 and is based in Ahmedabad, India.
This is an informational page just to provide a quick 'first look' at the stock. You must do your own deeper research. Know your risk appetite. Consult a SEBI-registered financial advisor before making any investment decisions.
| Sell |
| SMA 20 Signal | Sell |
| SMA 50 Signal | Sell |
| SMA 100 Signal | Sell |
CERA vs Consumer (2021 - 2026)
Question: "In the last earnings call, you guided for high single-digit sales growth and given we have grown just 2% in H1 of FY '26. Is the net sales growth of 13%, 14% doable in H2 FY '26?"
Answer: We remain optimistic about H2 performance. After achieving a 2% growth in H1, we anticipate an improvement driven by positive macroeconomic factors. We expect to conclude H2 with around 10% to 12% growth, leading to an overall growth of about 7% to 8% for FY '26.
Question: "Is the operating margin guidance going to be adjusted downwards?"
Answer: We expect to maintain our operating margin in the 14.5% to 15% range. Although margins were lower in H1 due to smaller numbers, historically, H2 contributes more significantly to revenues, which should help in margin recovery.
Question: "Are there any signs of higher demand in specific product segments or regions?"
Answer: The macroeconomic environment shows stability, with positive signs from government spending on housing and infrastructure. We believe these factors may lead to improved demand in H2, specifically in our Sanitaryware and Faucetware segments, where we are seeing green shoots emerging.
Question: "Regarding the divestment, did the consideration received get booked in the P&L for Q2?"
Answer: Yes, we've completed the divestment of two LLPs for INR 18.75 crore, booking a profit of INR 5.54 crore in Q2 as part of our other income.
Question: "You mentioned a guidance of 7% to 8% growth, can we expect this proportion of project business to increase?"
Answer: While it's challenging to predict whether project business will increase as a proportion of total business, we expect it to remain around 39% as demand trends improve in retail and project segments.
Question: "What contributions are you expecting from the new brands Senator and Polipluz?"
Answer: We expect combined contributions from Senator and Polipluz to reach approximately INR 40 crore to INR 45 crore by the end of FY '26 as we launch them fully in Q3 and Q4.
Question: "Can you clarify the segment-wise growth rate for H1?"
Answer: For H1, Sanitaryware grew by 0.58%, Faucetware by 3.5%, Wellness by 8.2%, and Tiles by roughly 4%, leading to an overall growth of 2.2%.
Question: "Is there input cost inflation affecting gross margins this quarter?"
Answer: We have observed a slight increase in input costs, particularly in brass prices, which recently rose to INR 620-630 per kg. We are cautiously monitoring this and implementing cost optimization measures to mitigate the impact.
Question: "What marketing strategy are you implementing for the premium brands?"
Answer: Our initial focus will be on setting up showrooms and engaging influencers to build brand awareness. We anticipate marketing expenditures for Senator and Polipluz to be around INR 10 crore to INR 12 crore this year.
Question: "Are there any fixed cost adjustments planned to protect margins?"
Answer: We are continuously optimizing costs, particularly reducing publicity spend and increasing efficiencies in production. This has enabled us to maintain margins despite stagnant revenues.
| 2.97% |
| DEEPSHIKHA KHAITAN | 2.6% |
| SUVINAY TRADING & INVESTMENT CO. LTD. | 2.48% |
| UTI VALUE, SMALL CAP, DIVIDEND YIELD, ELSS TAX SAVER AND CONSERVATIVE HYBRID FUND | 2.46% |
| SAJAN KUMAR PASARI | 1.75% |
| POOJA JAIN SOMANY | 1.55% |
| MADHUSUDAN INDUSTRIES LIMITED | 0.14% |
Distribution across major stakeholders
Distribution across major institutional holders
| 2.75 kCr |
| +2.10% |
| -18.20% |
| 25.89 |
| 0.61 |
| - |
| - |
| HSIL | Hemant Surgical Industries | 859.82 Cr | - | -16.60% | +374.20% | 113.09 | - | - | - |
| ORIENTBELL | Orient Bell | 404.1 Cr | 677.35 Cr | -13.40% | +0.10% | 45.11 | 0.6 | - | - |
| 485 |
| 403 |
| 434 |
| 353 |
| Profit Before exceptional items and Tax | - | - | 62 | 111 | 61 | 77 | 64 |
| Exceptional items before tax | - | - | 0 | -1.5 | 0 | 0 | 0 |
| Total profit before tax | - | - | 62 | 109 | 61 | 77 | 64 |
| Current tax | - | - | 13 | 25 | 14 | 17 | 13 |
| Deferred tax | - | - | 2.56 | -1.51 | 0.34 | -9.25 | 2.91 |
| Total tax | - | - | 15 | 23 | 15 | 7.91 | 16 |
| Total profit (loss) for period | - | - | 47 | 86 | 46 | 69 | 47 |
| Other comp. income net of taxes | - | - | -0.23 | 0.26 | -0.19 | -0.77 | -0.19 |
| Total Comprehensive Income | - | - | 47 | 87 | 46 | 68 | 47 |
| Earnings Per Share, Basic | - | - | 36.1 | 66.39 | 35.52 | 52.37 | 36.18 |
| Earnings Per Share, Diluted | - | - | 36.1 | 66.39 | 35.52 | 52.37 | 36.18 |
| 6.2% |
| 242 |
| 228 |
| 211 |
| 191 |
| 144 |
| 160 |
| Finance costs | 42.3% | 7.12 | 5.3 | 5.4 | 4.59 | 4.27 | 4.4 |
| Depreciation and Amortization | 15.2% | 39 | 34 | 30 | 30 | 33 | 33 |
| Other expenses | 1.3% | 473 | 467 | 478 | 349 | 260 | 301 |
| Total Expenses | 3.3% | 1,670 | 1,617 | 1,547 | 1,256 | 1,089 | 1,084 |
| Profit Before exceptional items and Tax | -2.5% | 308 | 316 | 287 | 209 | 134 | 141 |
| Exceptional items before tax | 2.3% | -1.5 | -1.56 | -5 | -5.74 | 0 | 0 |
| Total profit before tax | -2.6% | 306 | 314 | 282 | 203 | 134 | 141 |
| Current tax | 3.1% | 67 | 65 | 70 | 52 | 33 | 37 |
| Deferred tax | -195.7% | -7.61 | 10 | 1.9 | 1.94 | 0.15 | -12.46 |
| Total tax | -20.3% | 60 | 75 | 72 | 54 | 33 | 25 |
| Total profit (loss) for period | 2.9% | 246 | 239 | 210 | 149 | 101 | 116 |
| Other comp. income net of taxes | -4.4% | -0.89 | -0.81 | -0.67 | -1.11 | 0.2 | -1.49 |
| Total Comprehensive Income | 3.4% | 246 | 238 | 209 | 148 | 102 | 114 |
| Earnings Per Share, Basic | 3.6% | 190.4 | 183.89 | 161.2 | 114.84 | 77.89 | 89.15 |
| Earnings Per Share, Diluted | 3.6% | 190.4 | 183.89 | 161.2 | 114.84 | 77.89 | 89.15 |
| -19.5% |
| 9.05 |
| 11 |
| 4.34 |
| 13 |
| 7.77 |
| 17 |
| Investment property | -8.2% | 1.45 | 1.49 | 1.53 | 1.57 | 0 | 0 |
| Non-current investments | -103.4% | 0 | 30 | 32 | 32 | 33 | 34 |
| Total non-current financial assets | -17.6% | 29 | 35 | 34 | 33 | 35 | 42 |
| Total non-current assets | -2.8% | 419 | 431 | 433 | 410 | 384 | 389 |
| Total assets | -1.5% | 1,814 | 1,841 | 1,702 | 1,825 | 1,702 | 1,656 |
| Total non-current financial liabilities | 1.4% | 71 | 70 | 72 | 46 | 47 | 49 |
| Provisions, non-current | 11.1% | 11 | 10 | 10 | 9.38 | 9.88 | 8.81 |
| Total non-current liabilities | 2.5% | 123 | 120 | 122 | 102 | 99 | 94 |
| Borrowings, current | -33.3% | 11 | 16 | 11 | 16 | 19 | 18 |
| Total current financial liabilities | -9.6% | 285 | 315 | 311 | 331 | 337 | 345 |
| Provisions, current | -64.2% | 7.09 | 18 | 19 | 16 | 21 | 13 |
| Current tax liabilities | -133.2% | 0 | 4.01 | 0 | 0 | 0 | 5.55 |
| Total current liabilities | -13.8% | 320 | 371 | 361 | 381 | 386 | 393 |
| Total liabilities | -9.8% | 443 | 491 | 483 | 483 | 485 | 486 |
| Equity share capital | 0% | 6.45 | 6.45 | 6.45 | 6.5 | 6.5 | 6.5 |
| Total equity | 1.6% | 1,371 | 1,350 | 1,220 | 1,343 | 1,217 | 1,169 |
| Total equity and liabilities | -1.5% | 1,814 | 1,841 | 1,702 | 1,825 | 1,702 | 1,656 |
| - |
| -3.43 |
| 0 |
| 0 |
| 0 |
| - |
| - |
| Income taxes paid (refund) | -25.3% | 57 | 76 | 71 | 49 | - | - |
| Net Cashflows From Operating Activities | -49.3% | 116 | 228 | 156 | 98 | - | - |
| Cashflows used in obtaining control of subsidiaries | - | 0 | 0 | 0.62 | 0.78 | - | - |
| Cash receipts from share of profits of partnership firm or association of persons or LLP | - | 0.26 | 0 | 0.18 | 0.2 | - | - |
| Proceeds from sales of PPE | -83.8% | 1.24 | 2.48 | 1.16 | 1.63 | - | - |
| Purchase of property, plant and equipment | -58.1% | 27 | 63 | 34 | 14 | - | - |
| Proceeds from sales of investment property | - | 271 | 0 | 0 | 0 | - | - |
| Purchase of investment property | - | 120 | 0 | 0 | 0 | - | - |
| Purchase of intangible assets | -41.4% | 0.59 | 0.71 | 0.35 | 0.2 | - | - |
| Proceeds from sales of long-term assets | -100.9% | 0 | 114 | 309 | 196 | - | - |
| Purchase of other long-term assets | -100.5% | 0 | 197 | 402 | 263 | - | - |
| Interest received | -4.8% | 3.56 | 3.69 | 2.94 | 3.19 | - | - |
| Net Cashflows From Investing Activities | 189.8% | 128 | -140.39 | -101.18 | -70.15 | - | - |
| Payments to acquire or redeem entity's shares | - | 162 | 0 | 0 | 0 | - | - |
| Proceeds from exercise of stock options | - | -2.57 | 0 | 0 | 0 | - | - |
| Repayments of borrowings | -122.9% | 0.76 | 2.05 | 0.86 | -6.77 | - | - |
| Payments of lease liabilities | 23.6% | 12 | 9.9 | 9.27 | 8.23 | - | - |
| Dividends paid | 20.3% | 78 | 65 | 46 | 17 | - | - |
| Interest paid | -40.1% | 2.03 | 2.72 | 3 | 2.65 | - | - |
| Net Cashflows from Financing Activities | -220.4% | -257.59 | -79.7 | -58.65 | -21.01 | - | - |
| Net change in cash and cash eq. | -327.5% | -13.81 | 7.51 | -3.37 | 6.68 | - | - |